Building and Empowering Marketing Teams
As a Product Marketing Leader at Flowz, I had the privilege of spearheading the growth and development of our marketing team. Overseeing a team of seven members, including designers, growth marketers, and content marketers, I led by example, nurturing a culture of creativity, innovation, and excellence.
“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall
Enhancing Sales Enablement Game
In my capacity as the Sales and Marketing Manager at OYO, I had the esteemed opportunity to lead the online demand generation and sales team. I was responsible for overseeing and mentoring a team of eighteen professionals, which comprised business development managers, sales representatives, demand generation managers, and content marketers. I endeavored to lead by example, fostering a culture characterized by creativity, innovation, and a commitment to excellence.
Highlights
A Walk through my accomplishments.
Product Strategy and Market Penetration
🛠️ I led go-to-market strategies for 5+ SaaS features, driving 25% market penetration and a 20% increase in product adoption in North America.
🎯 I developed product positioning and messaging that resulted in a 15% uplift in engagement and significantly improved our product-market fit.
Market Research and Intelligence
🔍 I spearheaded market research, influencing our product roadmap and reducing development cycles by 10% through actionable insights.
📊 I identified new opportunities through competitor analysis, which led to the successful launch of 3 new product features in a highly competitive market.
Cross-Functional Leadership
👥 I managed and mentored cross-functional teams, improving collaboration and ensuring alignment across marketing, sales, and development teams.
🏆 I led sales enablement sessions for a team of 18, which enhanced product messaging and boosted conversion rates by 20%.
Data-Driven Decision Making
📈 I implemented data-driven dashboards using Hubspot and Microsoft Excel, enabling real-time performance tracking and optimizing our strategy to boost ROI by 15%.
💡 I optimized product strategy based on data insights, resulting in a 10% increase in customer retention.
Go-To-Market and Product Launches
🚀 I successfully launched 2 new products and 7 features, achieving 3X growth in monthly active users (MAUs) within the first quarter.
🎯 I executed comprehensive go-to-market strategies, leading to a 30% increase in product engagement and faster time-to-market through streamlined cross-team collaboration